{"id":3877,"date":"2022-03-18T14:09:48","date_gmt":"2022-03-18T13:09:48","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/digital-facts\/"},"modified":"2022-03-18T14:09:48","modified_gmt":"2022-03-18T13:09:48","slug":"digital-facts","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/digital-facts\/","title":{"rendered":"digital facts"},"content":{"rendered":"<p>Die Markt-Media-Studie agof digital facts ist zwischen August 2015 und April 2017 jeden Monat erschienen und hat dem Online-Werbemarkt Reichweiten und Strukturdaten digitaler Werbetr\u00e4ger zur Verf\u00fcgung gestellt. Sie hat Daten zu am Desktopcomputer oder Laptop genutzten Webseiten (station\u00e4re Webseiten) gemeinsam mit Daten zu Apps und zu mobile enabled Websites (MEW\u2018s) erhoben und ausgewiesen. Damit waren erstmals nicht nur die einzelnen Medien sondern auch die \u00dcberschneidungen zwischen station\u00e4ren und mobilen Werbetr\u00e4gern auswertbar. Wie ihre Vorg\u00e4ngerstudien -> internet facts und -> mobile facts, umfasste die digital facts jeweils einen Berichtszeitraum von drei Monaten und hat die Reichweiten auf Basis unterschiedlicher fester Zeitr\u00e4ume wie \u201edurchschnittlicher Monat\u201c, \u201eEinzelmonat\u201c, \u201edurchschnittliche Woche\u201c und \u201edurchschnittlicher Tag\u201c dargestellt. Die digital facts ist im Sommer 2017 von der daily digital facts abgel\u00f6st worden.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>digital facts<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3877","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>digital facts - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/digital-facts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"digital facts - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"digital facts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/digital-facts\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/digital-facts\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/digital-facts\\\/\",\"name\":\"digital facts - 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