{"id":3874,"date":"2022-03-18T14:09:47","date_gmt":"2022-03-18T13:09:47","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/dialog-marketing\/"},"modified":"2022-03-18T14:09:47","modified_gmt":"2022-03-18T13:09:47","slug":"dialog-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/dialog-marketing\/","title":{"rendered":"Dialog Marketing"},"content":{"rendered":"<p>Wie die Bezeichnung schon andeutet, liegt hier der Schwerpunkt auf einer von zwei &#8220;Gespr\u00e4chspartnern&#8221; gesteuerten Kommunikationskette mit vielen kleinen aufeinanderfolgenden Teilschritten. Diese k\u00f6nnen individuell erfolgen oder auch in einem gewissen Umfang regelbasiert durch ein System generiert werden. Sehr eng mit diesem Begriff sind One To One Marketing, Tele Marketing und Direkt Marketing verwandt.    auch     Form des Direktmarketings, bei welchem der Schwerpunkt auf dem Dialog mit dem Kunden liegt. Dies kann pers\u00f6nlich erfolgen oder auch durch ein System generiert werden. Als Instrumente f\u00fcr diese Kommunikationsprozesse werden Telefon, Brief und elektronische Medien wie E-Mail genutzt. Ein wesentlicher Bestandteil stellen Datenbanken mit Kundendaten dar, in denen alle Informationen betreffend der Kunden festgehalten werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dialog Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3874","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dialog Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/dialog-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dialog Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Dialog Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/dialog-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dialog-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dialog-marketing\\\/\",\"name\":\"Dialog Marketing - 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