{"id":3870,"date":"2022-03-18T14:09:47","date_gmt":"2022-03-18T13:09:47","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/demand-side-plattformen-dsp\/"},"modified":"2022-03-18T14:09:47","modified_gmt":"2022-03-18T13:09:47","slug":"demand-side-plattformen-dsp","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/demand-side-plattformen-dsp\/","title":{"rendered":"Demand-Side-Plattformen (DSP)"},"content":{"rendered":"<p>Demand-Side-Plattformen (DSP) \u00fcbernehmen automatisiert den Einkauf von Werbekontakten und die Aussteuerung von Werbeschaltungen. Dabei bewerten sie Werbepl\u00e4tze auf Basis von Daten und historischen Werten, die aus den mitgelieferten oder selbst erhobenen Informationen (Nutzer, technische Daten, Predictions) vorliegen. DSPs k\u00f6nnen im Self-Service-Betrieb direkt verwendet werden oder deren beauftragter Betrieb kann als Managed-Service-Leistung (Beratung, Planung, Durchf\u00fchrung und Reporting) an Kunden zur Verf\u00fcgung gestellt werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand-Side-Plattformen (DSP)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3870","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand-Side-Plattformen (DSP) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/demand-side-plattformen-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand-Side-Plattformen (DSP) - 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