{"id":3869,"date":"2022-03-18T14:09:47","date_gmt":"2022-03-18T13:09:47","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/demand-side-plattform-dsp\/"},"modified":"2022-03-18T14:09:47","modified_gmt":"2022-03-18T13:09:47","slug":"demand-side-plattform-dsp","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/demand-side-plattform-dsp\/","title":{"rendered":"Demand Side Plattform (DSP)"},"content":{"rendered":"<p>Demand-Side-Plattformen (DSP) \u00fcbernehmen im -> Programmatic Advertising automatisiert den Einkauf von Werbekontakten und die Aussteuerung von Werbeschaltungen. Dabei bewerten sie Werbepl\u00e4tze auf Basis von Daten und historischen Werten, die aus den mitgelieferten oder selbst erhobenen Informationen vorliegen.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand Side Plattform (DSP)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3869","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand Side Plattform (DSP) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/demand-side-plattform-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand Side Plattform (DSP) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Demand Side Plattform (DSP)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/demand-side-plattform-dsp\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/demand-side-plattform-dsp\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/demand-side-plattform-dsp\\\/\",\"name\":\"Demand Side Plattform (DSP) - 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