{"id":3842,"date":"2022-03-18T14:09:45","date_gmt":"2022-03-18T13:09:45","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/dark-ads\/"},"modified":"2022-03-18T14:09:45","modified_gmt":"2022-03-18T13:09:45","slug":"dark-ads","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/dark-ads\/","title":{"rendered":"Dark Ads"},"content":{"rendered":"<p>Dark Ads (\u201everdeckte Anzeigen\u201c) basieren auf der Methode des Microtargeting. Diese Werbeanzeigen auf Facebook werden dabei nur einer bestimmten Zielgruppe angezeigt, w\u00e4hrend eine andere Zielgruppe keine oder eine v\u00f6llig entgegengesetzte Werbeanzeige zu sehen bekommt. 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