{"id":3841,"date":"2022-03-18T14:09:45","date_gmt":"2022-03-18T13:09:45","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/daily-digital-facts\/"},"modified":"2022-03-18T14:09:45","modified_gmt":"2022-03-18T13:09:45","slug":"daily-digital-facts","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/daily-digital-facts\/","title":{"rendered":"daily digital facts"},"content":{"rendered":"<p>Die Markt-Media-Studie daily digital facts der agof liefert seit April 2017 t\u00e4glich Daten zur Internetnutzung und zum E-Commerce in Deutschland sowie Reichweiten und Nutzerstrukturen digitaler Werbetr\u00e4ger. Die Daten umfassen sowohl station\u00e4re als auch mobile Angebote, deren Leistungswerte \u00fcberschneidungsfrei ausgewiesen werden. Insgesamt nehmen \u00fcber 1.000 Angebote an der Studie teil. Die daily digital facts ist eine Weiterentwicklung der bisherigen digital facts. Grundlage der daily digital facts ist auch weiterhin das in der Vorg\u00e4ngerstudie bew\u00e4hrte Multi-Methodenmodell, das entsprechend optimiert wurde. Basis des Verfahrens sind die technische Messung aller teilnehmenden Angebote, eine OnSite- bzw. InApp-Befragung sowie eine telefonische Basisbefragung als repr\u00e4sentative Au\u00dfenvorgabe. Mit Hilfe dieser Daten werden die technischen Clients aus der Messung mit soziodemografischen Informationen angereichert und zu Usern verbunden. Diese User stellen ein virtuelles Panel dar, anhand dessen eine t\u00e4gliche Datenverarbeitung und -ausweisung m\u00f6glich ist.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>daily digital facts<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3841","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>daily digital facts - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/daily-digital-facts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"daily digital facts - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"daily digital facts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/daily-digital-facts\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/daily-digital-facts\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/daily-digital-facts\\\/\",\"name\":\"daily digital facts - 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