{"id":3840,"date":"2022-03-18T14:09:45","date_gmt":"2022-03-18T13:09:45","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/dachmarke\/"},"modified":"2022-03-18T14:09:45","modified_gmt":"2022-03-18T13:09:45","slug":"dachmarke","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/dachmarke\/","title":{"rendered":"Dachmarke"},"content":{"rendered":"<p>Eine Dachmarke (Sortimentsmarke) ist die Marke, in deren Namen andere Marken gef\u00fchrt werden. Sie entsteht meist aus einer Einzelmarke f\u00fcr eine Gruppe von Produkten und bildet f\u00fcr diese ein Markendach.    auch     Eine einzelne Marke, die einer sog. Markenfamilie \u00fcbergeordnet ist, da sie sich durch einen besonders hohen Wiedererkennungswert und eine grosse Akzeptanz bei der Zielgruppe auszeichnet. Dadurch profitieren die anderen Marken von der Reputation der Dachmarke.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dachmarke<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3840","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dachmarke - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/dachmarke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dachmarke - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Dachmarke\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/dachmarke\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dachmarke\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/dachmarke\\\/\",\"name\":\"Dachmarke - 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