{"id":3835,"date":"2022-03-18T14:09:44","date_gmt":"2022-03-18T13:09:44","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/customer-relationship-management-modul-crm-modul\/"},"modified":"2022-03-18T14:09:44","modified_gmt":"2022-03-18T13:09:44","slug":"customer-relationship-management-modul-crm-modul","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/customer-relationship-management-modul-crm-modul\/","title":{"rendered":"Customer Relationship Management  Modul (CRM Modul)"},"content":{"rendered":"<p>Das Customer Relationship Management Modul (= Kundenbeziehungsmanagement) befasst sich mit der Verwaltung von Kundenbeziehungen und versucht die Kundenbindung zu erh\u00f6hen. Hierzu werden die Daten systematisch gesammelt und gepflegt, um eine dauerhafte Kundenbeziehung zu erreichen.    auch     Modul zur Verwaltung aller Informationen zu den einzelnen Kunden eines Unternehmens. Ziel ist es, die Kundenbindung zu erh\u00f6hen. Dies wird mittels systematischer Sammlung und Pflege der Daten erreicht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management  Modul (CRM Modul)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3835","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Relationship Management Modul (CRM Modul) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/customer-relationship-management-modul-crm-modul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Relationship Management Modul (CRM Modul) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Customer Relationship Management Modul (CRM Modul)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/customer-relationship-management-modul-crm-modul\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/customer-relationship-management-modul-crm-modul\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/customer-relationship-management-modul-crm-modul\\\/\",\"name\":\"Customer Relationship Management Modul (CRM Modul) - 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