{"id":3833,"date":"2022-03-18T14:09:44","date_gmt":"2022-03-18T13:09:44","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/customer-lifetime-value\/"},"modified":"2022-03-18T14:09:44","modified_gmt":"2022-03-18T13:09:44","slug":"customer-lifetime-value","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/customer-lifetime-value\/","title":{"rendered":"Customer Lifetime Value"},"content":{"rendered":"<p>Der Wert eines Kunden, der durch den Aufbau einer lebenslangen Beziehung erwirtschaftet werden kann. Kann beim Endkunden mit dem tats\u00e4chlichen Lebensalter korrelieren, hat beim B2B Kunden jedoch andere Bezugsgr\u00f6\u00dfen, z.B. die Branchenentwicklung.<\/p>\n<p>Der Customer Lifetime Value (CLV) ist die zentrale Messgr\u00f6\u00dfe des CRM, des Customer Relationship Managements. auch Mit Customer Lifetime Value wird die Rentabilit\u00e4t eines Kunden \u00fcber den Zeitraum der gesamten Kundenbeziehung beschrieben.<\/p>\n<p>Der CLV entspricht dem heutigen Barwert eines Kunden. Darin sind die gesamten zuk\u00fcnftigen Renditen bis zum Ende der Kundenbeziehung einberechnet, wobei die zuk\u00fcnftigen Renditen auf den heutigen Zeitpunkt abdiskontiert werden. Wer mehr ausgibt f\u00fcr die Akquisition eines Kunden, als dieser nachher dem Unternehmen an Einnahmen bringt, wirtschaftet nicht nachhaltig. F\u00fcr manche Unternehmen ist es aber die einzige Strategie schnell zu wachsen sprich Kunden zu kaufen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Lifetime Value<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3833","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Lifetime Value - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/customer-lifetime-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Lifetime Value - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Customer Lifetime Value\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/customer-lifetime-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/customer-lifetime-value\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/customer-lifetime-value\\\/\",\"name\":\"Customer Lifetime Value - 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