{"id":3817,"date":"2022-03-18T14:09:43","date_gmt":"2022-03-18T13:09:43","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/cross-device-targeting\/"},"modified":"2022-03-18T14:09:43","modified_gmt":"2022-03-18T13:09:43","slug":"cross-device-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/cross-device-targeting\/","title":{"rendered":"Cross Device Targeting"},"content":{"rendered":"<p>Cross Device Targeting f\u00fchrt die getrennten Bereiche von \u201estation\u00e4rem\u201c und mobilem Targeting zu einer vom Endger\u00e4t unabh\u00e4ngigen Zielgruppenansprache zusammen. Getrennte Nutzungsstr\u00e4nge eines Users auf verschiedenen Endger\u00e4ten werden zu einem Nutzungsprofil zusammengef\u00fchrt, das eine ganzheitliche Betrachtung und werbliche Ansprache des Benutzers erm\u00f6glicht. Je nach Ansatz und Anbieter werden zur Konsolidierung der Nutzungsstr\u00e4nge verschiedene technische Schl\u00fcssel auf pseudonymisierter Ebene verwendet, die keinen R\u00fcckschluss auf personenbezogene Daten und damit den Tr\u00e4ger des Pseudonyms (Nutzer) zulassen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross Device Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3817","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross Device Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/cross-device-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross Device Targeting - 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