{"id":3790,"date":"2022-03-18T14:09:41","date_gmt":"2022-03-18T13:09:41","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/cost-per-lead-cpl\/"},"modified":"2022-03-18T14:09:41","modified_gmt":"2022-03-18T13:09:41","slug":"cost-per-lead-cpl","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-lead-cpl\/","title":{"rendered":"Cost per Lead (CPL)"},"content":{"rendered":"<p>Werbekosten bezogen auf die Kontakte in Form von Datenbankeintr\u00e4gen (Leads). Die Bezeichnung CPL beschreibt auch eine Abrechnungsform, die die Kosten einer Kampagne daran bemisst, wie viele Leads potenzieller Kunden gewonnen werden konnten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cost per Lead (CPL)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3790","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cost per Lead (CPL) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-lead-cpl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per Lead (CPL) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Cost per Lead (CPL)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-lead-cpl\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/cost-per-lead-cpl\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/cost-per-lead-cpl\\\/\",\"name\":\"Cost per Lead (CPL) - 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