{"id":3785,"date":"2022-03-18T14:09:41","date_gmt":"2022-03-18T13:09:41","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/cost-per-click-cpc\/"},"modified":"2022-03-18T14:09:41","modified_gmt":"2022-03-18T13:09:41","slug":"cost-per-click-cpc","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-click-cpc\/","title":{"rendered":"Cost per Click (CPC)"},"content":{"rendered":"

Beim CPC handelt es sich um den durchschnittlichen Betrag, den die Suchmaschine f\u00fcr Klicks auf Anzeigen innerhalb der geschalteten SEA-Kampagnen berechnet. Die Kosten pro Klick k\u00f6nnen aufgrund einer Vielzahl von Faktoren variieren, zum Beispiel die Kosten f\u00fcr das Keyword selbst, die geografische Region oder den Wettbewerb um ein Keyword. CPC sind einerseits wichtige Kennzahlen, andererseits ermitteln sie erst einmal nur, wie viel es kostet, einen Benutzer auf eine Webseite zu lenken. Nicht gemessen wird hier, ob diese Besucher tats\u00e4chlich als Kunden oder Kundenkontakte gewonnen werden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cost per Click (CPC)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3785","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nCost per Click (CPC) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-click-cpc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per Click (CPC) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Cost per Click (CPC)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/cost-per-click-cpc\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/cost-per-click-cpc\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/cost-per-click-cpc\\\/\",\"name\":\"Cost per Click (CPC) - 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