{"id":3783,"date":"2022-03-18T14:09:41","date_gmt":"2022-03-18T13:09:41","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/corporate-identity\/"},"modified":"2022-03-18T14:09:41","modified_gmt":"2022-03-18T13:09:41","slug":"corporate-identity","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<p>Ist das &#8220;Selbstverst\u00e4ndnis&#8221; und die &#8220;Pers\u00f6nlichkeit&#8221; eines Unternehmens.<br \/>\nMan kann drei Komponenten feststellen:<br \/>\n&#8211; Unternehmensverhalten (Corporate Behaviour CB)<br \/>\n&#8211; Unternehmenserscheinungsbild (Corporate Design CD)<br \/>\n&#8211; Unternehmenskommunikation (Corporate Communications CC)<br \/>\nnach Stadler\/Funck definiert sich die Corporate Identity als die strategisch geplante und operativ eingesetzte Selbstdarstellung und Verhaltensweise eines Unternehmens nach innen und aussen auf Basis einer festgelegten Unternehmensphilosophie, einer langfristigen Unternehmenszielsetzung und eines definierten Soll-Images.    auch     Ist das &#8220;Selbstverst\u00e4ndnis&#8221; und die &#8220;Pers\u00f6nlichkeit&#8221; eines Unternehmens. Basis hierf\u00fcr ist das Unternehmensleitbild. Man kann drei Komponenten feststellen: &#8211; Unternehmensverhalten (Corporate Behaviour CB), &#8211; Unternehmenserscheinungsbild (Corporate Design CD),<br \/>\n&#8211; Unternehmenskommunikation (Corporate Communications CC). Nach Stadler\/Funck definiert sich die Corporate Identity als die strategisch geplante und operativ eingesetzte Selbstdarstellung und Verhaltensweise eines Unternehmens nach innen und aussen auf Basis einer festgelegten Unternehmensphilosophie, einer langfristigen Unternehmenszielsetzung und eines definierten Soll-Images. Zur Corportate Identity (CI) z\u00e4hlen Warenzeichen, Form- und Farbgebung der Produkte, Verpackungen, verwendete Logos, Slogans usw.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Identity<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3783","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Identity - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Corporate Identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/corporate-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/corporate-identity\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/corporate-identity\\\/\",\"name\":\"Corporate Identity - 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