{"id":3749,"date":"2022-03-18T14:09:39","date_gmt":"2022-03-18T13:09:39","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/computer-aided-selling\/"},"modified":"2022-03-18T14:09:39","modified_gmt":"2022-03-18T13:09:39","slug":"computer-aided-selling","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/computer-aided-selling\/","title":{"rendered":"Computer Aided Selling"},"content":{"rendered":"<p>CAS ist nichts anderes als durch Informationstechnologie unterst\u00fctztes Verkaufen. Ein Begriff, der h\u00e4ufig als \u00dcberbegriff f\u00fcr alle m\u00f6glichen Programme im Vertriebsbereich dient, andererseits auch gerne f\u00fcr sog. Vertriebsinformationssysteme benutzt wird. Der Begriff CAS wird eher seltener genutzt. Hauptziel des CAS ist die Steigerung der Effizienz der gesamten Vertriebsorganisation, die Systematisierung der Marktbearbeitung und die Erh\u00f6hung der Verkaufsabschl\u00fcsse.    auch     Computergest\u00fctzte Verkaufsprogramme, die Auswertungen und Trendermittlungen erm\u00f6glichen. Sie dienen der Gespr\u00e4chsvorbereitung, -f\u00fchrung und -nachbereitung. Sie unterst\u00fctzen die CRM-Politik einer Unternehmung. Hauptziel des CAS ist die Steigerung der Effizienz der gesamten Vertriebsorganisation, die Systematisierung der Marktbearbeitung und die Erh\u00f6hung der Verkaufsabschl\u00fcsse. Oftmals werden sie im Aussendienst auf Notebooks oder Handhelds verwendet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Computer Aided Selling<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3749","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Computer Aided Selling - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/computer-aided-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Computer Aided Selling - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Computer Aided Selling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/computer-aided-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/computer-aided-selling\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/computer-aided-selling\\\/\",\"name\":\"Computer Aided Selling - 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