{"id":3741,"date":"2022-03-18T14:09:38","date_gmt":"2022-03-18T13:09:38","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/code\/"},"modified":"2022-03-18T14:09:38","modified_gmt":"2022-03-18T13:09:38","slug":"code","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/code\/","title":{"rendered":"Code"},"content":{"rendered":"<p>Der Code ist Bestandteil des -> SZM-Tags und dient der Kategorisierung der erfolgten Seitenaufrufe (Page Impressions) nach Art und Inhalt der aufgerufenen Seite. Der Code wird durch den Websitebetreiber vergeben und muss nach dem f\u00fcr agof und IVW g\u00fcltigen -> Kategoriensystem zugeordnet werden. Die \u00fcber das Kategoriensystem gewonnenen Informationen werden dann von der agof im Rahmen der Clientanreicherung eingesetzt. Dar\u00fcber hinaus bilden die Codes die Grundlage f\u00fcr die Vermarkter-individuellen Belegungseinheiten.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Code<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3741","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Code - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/code\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Code\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/code\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/code\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/code\\\/\",\"name\":\"Code - 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