{"id":3678,"date":"2022-03-18T14:09:34","date_gmt":"2022-03-18T13:09:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/brutto-reichweite\/"},"modified":"2022-03-18T14:09:34","modified_gmt":"2022-03-18T13:09:34","slug":"brutto-reichweite","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/brutto-reichweite\/","title":{"rendered":"Brutto-Reichweite"},"content":{"rendered":"<p>Die Brutto-Reichweite, auch Brutto-Kontakt-Summe genannt, bezeichnet die Summe der durch ein Angebot, eine Belegungseinheit oder eine Kombination erzielten Kontakte in der betrachteten Zielgruppe im Auswertungszeitraum. Die Brutto-Reichweite wird in absoluten Werten (Millionen, Tausend) oder Prozent (GRP) ausgewiesen. Bei Mehrfachbelegung eines Mediums oder mehrerer Medien werden die einzelnen Reichweiten ohne Ber\u00fccksichtigung interner und externer \u00dcberschneidungen addiert. Bei der Brutto-Reichweite bleibt somit unber\u00fccksichtigt, ob immer wieder dieselben oder unterschiedliche Personen Kontakt mit dem Angebot oder der Kampagne hatten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brutto-Reichweite<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3678","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brutto-Reichweite - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/brutto-reichweite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brutto-Reichweite - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Brutto-Reichweite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/brutto-reichweite\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/brutto-reichweite\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/brutto-reichweite\\\/\",\"name\":\"Brutto-Reichweite - 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