{"id":3643,"date":"2022-03-18T14:09:32","date_gmt":"2022-03-18T13:09:32","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/bidder-oder-bid-engine\/"},"modified":"2022-03-18T14:09:32","modified_gmt":"2022-03-18T13:09:32","slug":"bidder-oder-bid-engine","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/bidder-oder-bid-engine\/","title":{"rendered":"Bidder oder Bid Engine"},"content":{"rendered":"<p>Bidder oder Bid Engine wird jene Software bezeichnet, die f\u00fcr die Abwicklung eines Auktionsprozesses verantwortlich ist. Nach Ma\u00dfgabe einer zuvor definierten Kampagnen-Strategie und der in einem Bid Request transportierten Information wertet der Bidder einen Bid Request in der Regel innerhalb eines Intervalls von 100 Millisekunden aus und entscheidet dar\u00fcber, ob auf eine Impression geboten oder nicht geboten werden soll.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bidder oder Bid Engine<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3643","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bidder oder Bid Engine - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/bidder-oder-bid-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bidder oder Bid Engine - 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