{"id":3642,"date":"2022-03-18T14:09:32","date_gmt":"2022-03-18T13:09:32","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/bid-response\/"},"modified":"2022-03-18T14:09:32","modified_gmt":"2022-03-18T13:09:32","slug":"bid-response","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/bid-response\/","title":{"rendered":"Bid Response"},"content":{"rendered":"<p>Bid Response ist die R\u00fcckmeldung einer DSP auf einen Bid Request einer Ad Exchange, die bei den meisten Ad Exchanges innerhalb eines Zeitfensters von 100 Millisekunden erfolgen muss. Die R\u00fcckmeldung muss nicht zwingend eine Abgabe eines Gebotes sein, sondern kann auch in Form einer Verweigerung erfolgen (z. B. 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