{"id":3641,"date":"2022-03-18T14:09:32","date_gmt":"2022-03-18T13:09:32","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/bid-request\/"},"modified":"2022-03-18T14:09:32","modified_gmt":"2022-03-18T13:09:32","slug":"bid-request","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/bid-request\/","title":{"rendered":"Bid Request"},"content":{"rendered":"<p>Ein Bid Request ist das Angebot einer SSP f\u00fcr eine Werbefl\u00e4che mit der Aufforderung zur Gebotsabgabe an eine DSP. Dabei k\u00f6nnen Informationen zur n\u00e4heren Beschreibung des angebotenen Werbeplatzes \u2013 wie etwa Angaben \u00fcber Alter und Geschlecht eines Nutzers oder Standort bzw. Gr\u00f6\u00dfe der angebotenen Werbefl\u00e4che \u2013 \u00fcbertragen werden, damit die DSP eine entsprechende Werteinsch\u00e4tzung durchf\u00fchren kann. Eine Entscheidung \u00fcber die Quantit\u00e4t der bereitgestellten Informationen obliegt dem Publisher, Vermarkter und\/oder der SSP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bid Request<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3641","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bid Request - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/bid-request\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bid Request - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Bid Request\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/bid-request\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/bid-request\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/bid-request\\\/\",\"name\":\"Bid Request - 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