{"id":3640,"date":"2022-03-18T14:09:32","date_gmt":"2022-03-18T13:09:32","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/bid-management\/"},"modified":"2022-03-18T14:09:32","modified_gmt":"2022-03-18T13:09:32","slug":"bid-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/bid-management\/","title":{"rendered":"Bid Management"},"content":{"rendered":"<p>Ein Bid-Management ist eine Software zur automatischen Steuerung der Gebote im Suchmaschinenmarketing (SEM). Mit einem Bid Management Tool k\u00f6nnen beliebig viele Suchbegriffe \u00fcber verschiedene Paid Search Anbieter verwaltet werden. 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