{"id":3625,"date":"2022-03-18T14:09:31","date_gmt":"2022-03-18T13:09:31","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/behavioral-targeting\/"},"modified":"2022-03-18T14:09:31","modified_gmt":"2022-03-18T13:09:31","slug":"behavioral-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/behavioral-targeting\/","title":{"rendered":"Behavioral Targeting"},"content":{"rendered":"<p>Behavioral Targeting bezeichnet die Auslieferung digitaler Werbung basierend auf dem registriert vergangenen Surfverhalten (Behavior) der Nutzer. Zum Beispiel wird Werbung f\u00fcr ein Automodell dann angezeigt, wenn der jeweilige Internetnutzer hinreichend oft innerhalb eines bestimmten Zeitraums Automobilumfelder besucht hat. Aus diesem Verhalten wird abgeleitet, dass er signifikant an Themen im Bereich Auto interessiert ist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavioral Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3625","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavioral Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/behavioral-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioral Targeting - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Behavioral Targeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/behavioral-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/behavioral-targeting\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/behavioral-targeting\\\/\",\"name\":\"Behavioral Targeting - 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