{"id":3608,"date":"2022-03-18T14:09:30","date_gmt":"2022-03-18T13:09:30","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/automated-guaranteed-auch-programmatic-direct-programmatic-guaranteed\/"},"modified":"2022-03-18T14:09:30","modified_gmt":"2022-03-18T13:09:30","slug":"automated-guaranteed-auch-programmatic-direct-programmatic-guaranteed","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/automated-guaranteed-auch-programmatic-direct-programmatic-guaranteed\/","title":{"rendered":"Automated Guaranteed (auch: Programmatic Direct, Programmatic Guaranteed)"},"content":{"rendered":"<p>Automated Guaranteed entspricht am ehesten dem klassischen digitalen Direktverkauf (i. s. V. Direct Deal). Diese Form der programmatischen Transaktion bietet somit die M\u00f6glichkeit, direkt zwischen Vermarktern und Werbekunden bzw. Agenturen verhandelte Mediakonditionen \u00fcber die durch Programmatic Advertising bereitgestellte Infrastruktur auszuliefern. Die Preiskonditionen und das Inventar sind garantiert und die Kampagne l\u00e4uft mit der gleichen Priorit\u00e4t in den Ad Server wie andere Direktverk\u00e4ufe. Das programmatische Element, welches diesen Deal von einem traditionellen Direktverkauf unterscheidet, ist die Automatisierung der Angebotsabwicklung und anschlie\u00dfenden Kampagnenauslieferung. (Preis fix, Inventar reserviert, Beziehung Einer:Einer)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automated Guaranteed (auch: Programmatic Direct, Programmatic Guaranteed)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3608","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automated Guaranteed (auch: Programmatic Direct, Programmatic Guaranteed) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/automated-guaranteed-auch-programmatic-direct-programmatic-guaranteed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automated Guaranteed (auch: Programmatic Direct, Programmatic Guaranteed) - 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