{"id":3580,"date":"2022-03-18T14:09:28","date_gmt":"2022-03-18T13:09:28","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/analytisches-kundenbeziehungsmanagement\/"},"modified":"2022-03-18T14:09:28","modified_gmt":"2022-03-18T13:09:28","slug":"analytisches-kundenbeziehungsmanagement","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/analytisches-kundenbeziehungsmanagement\/","title":{"rendered":"Analytisches Kundenbeziehungsmanagement"},"content":{"rendered":"

Bestandteil des Customer Relationship Managements (CRM), der f\u00fcr das Aufbereiten, Zusammenfassen, Gegen\u00fcberstellen, Ableiten von Informationen und Wissen aus den vorhandenen Kundendaten. Meist auch als Data Mining bezeichnet.
\nEs basiert auf einem sog. Data Warehouse oder mehreren Data Marts als unternehmensweite einheitliche Kundendatenbasis. Hier sind in der Regel enge Verbindungen zu SCM, ERP und weiteren Systemen angesiedelt. Ziel ist es, die Kundenbed\u00fcrfnisse, das Kundenverhalten und den Wert von Kunden prognostizieren zu k\u00f6nnen. Diese dienen als Basis f\u00fcr eine ganzheitliche Steuerung der Kundenkontakte \u00fcber den gesamten Kundenlebenszyklus hinweg. Bei diesen Analysen kann es sich zum Beispiel um Kundensegmentierungen oder \u2013klassifikationen, Analysen des Internetnutzungsverhaltens oder K\u00fcndigungsanalysen handeln. Die Analysen liefern empirisch abgesicherte Entscheidungsgrundlagen f\u00fcr Marketing, Vertrieb und andere kundenbezogene Aktivit\u00e4ten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analytisches Kundenbeziehungsmanagement<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3580","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nAnalytisches Kundenbeziehungsmanagement - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/analytisches-kundenbeziehungsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytisches Kundenbeziehungsmanagement - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Analytisches Kundenbeziehungsmanagement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/analytisches-kundenbeziehungsmanagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/analytisches-kundenbeziehungsmanagement\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/analytisches-kundenbeziehungsmanagement\\\/\",\"name\":\"Analytisches Kundenbeziehungsmanagement - 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