{"id":3569,"date":"2022-03-18T14:09:27","date_gmt":"2022-03-18T13:09:27","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/agma-arbeitsgemeinschaft-media-analyse-e-v\/"},"modified":"2022-03-18T14:09:27","modified_gmt":"2022-03-18T13:09:27","slug":"agma-arbeitsgemeinschaft-media-analyse-e-v","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/agma-arbeitsgemeinschaft-media-analyse-e-v\/","title":{"rendered":"agma (Arbeitsgemeinschaft Media-Analyse e.V.)"},"content":{"rendered":"<p>Die Arbeitsgemeinschaft Media-Analyse e.V. (agma) ist ein Forschungsverbund von mehr als 210 der bedeutendsten Unternehmen der deutschen Werbe- und Medienwirtschaft mit dem Ziel, Leistungswerte f\u00fcr die Nutzung von Werbetr\u00e4gern zur Verf\u00fcgung zu stellen. Als Joint Industry Committee (JIC) betreibt sie syndikalisierte Forschung unter Einbeziehung aller Marktpartner, der Verk\u00e4ufer (Medien), der Mittler (Agenturen) und der K\u00e4ufer (Werbungtreibende) von Medialeistung. Gegr\u00fcndet 1954 zur Erforschung der Lesegewohnheiten der Deutschen umfasst das Forschungsspektrum der agma heute neben Print auch die Gattungen Radio\/Audio, Fernsehen, Kino, Plakat und \u2013 gemeinsam mit der agof \u2013 Internet. Die Daten werden in der Media-Analyse (ma) ver\u00f6ffentlicht.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>agma (Arbeitsgemeinschaft Media-Analyse e.V.)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3569","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>agma (Arbeitsgemeinschaft Media-Analyse e.V.) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/agma-arbeitsgemeinschaft-media-analyse-e-v\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"agma (Arbeitsgemeinschaft Media-Analyse e.V.) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"agma (Arbeitsgemeinschaft Media-Analyse e.V.)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/agma-arbeitsgemeinschaft-media-analyse-e-v\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/agma-arbeitsgemeinschaft-media-analyse-e-v\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/agma-arbeitsgemeinschaft-media-analyse-e-v\\\/\",\"name\":\"agma (Arbeitsgemeinschaft Media-Analyse e.V.) - 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