{"id":3565,"date":"2022-03-18T14:09:27","date_gmt":"2022-03-18T13:09:27","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/affinitaets-index\/"},"modified":"2022-03-18T14:09:27","modified_gmt":"2022-03-18T13:09:27","slug":"affinitaets-index","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/affinitaets-index\/","title":{"rendered":"Affinit\u00e4ts-Index"},"content":{"rendered":"<p>Der Affinit\u00e4ts-Index ist der Anteil einer bestimmten Zielgruppe an der Nutzerschaft eines Werbetr\u00e4gers oder einer Kampagne (Mediaplan) im Verh\u00e4ltnis zum Anteil dieser Zielgruppe an einer definierten Grundgesamtheit. Die Affinit\u00e4t wird als Index dargestellt und ist ein Ma\u00df f\u00fcr die Zielgruppenn\u00e4he des Mediums bzw. Mediaplans. Lesebeispiel: Ein Index von 150 bedeutet beispielweise, dass der Anteil der Zielgruppe in dem betreffenden Medium um 50 Prozent h\u00f6her liegt als in der definierten Grundgesamtheit.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Affinit\u00e4ts-Index<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3565","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affinit\u00e4ts-Index - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/affinitaets-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affinit\u00e4ts-Index - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Affinit\u00e4ts-Index\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/affinitaets-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/affinitaets-index\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/affinitaets-index\\\/\",\"name\":\"Affinit\u00e4ts-Index - 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