{"id":3561,"date":"2022-03-18T14:09:26","date_gmt":"2022-03-18T13:09:26","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/affiliate-marketing\/"},"modified":"2022-03-18T14:09:26","modified_gmt":"2022-03-18T13:09:26","slug":"affiliate-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/affiliate-marketing\/","title":{"rendered":"Affiliate Marketing"},"content":{"rendered":"

Affiliate Marketing, auch unter dem Begriff Associate Partner Programs bekannt, ist ein relativ neues Marketing- und Vertriebskonzept f\u00fcr das Internet. Dabei geht es um die Er\u00f6ffnung neuer Vertriebskan\u00e4le \u00fcber Partner-Websites, in der Regel auf Basis von Provisionszahlungen. Ein Beispiel: Die wenigsten Menschen kaufen sich einfach so einen Reisekoffer. Meist entsteht das Bed\u00fcrfnis danach erst, wenn eine Reise gebucht oder geplant wird. Wenn der Kunde sich also zum Beispiel auf einer Touristik-Site informiert und eventuell auch schon Flug oder Reise gebucht hat, denkt er vielleicht im Anschluss dar\u00fcber nach, einen Koffer f\u00fcr die Reise zu kaufen. W\u00fcrde er jetzt automatisch die Websites der bekannteren Anbieter ansurfen? Eher unwahrscheinlich. Genau hier setzt das Affiliate-Prinzip an: Direkt auf der Site des Reiseanbieters w\u00fcrde sich ein Angebot f\u00fcr Reisekoffer befinden, zum Beispiel direkt nach der Buchungsbest\u00e4tigung und den Kunden so daran erinnern, dass er ja unter Umst\u00e4nden noch einen Koffer braucht. Um auf diese Weise einen Spontankauf auszul\u00f6sen, k\u00f6nnte es sich dabei um ein spezielles Angebot handeln, das nur in Verbindung mit der Reisebuchung gilt. auch Affiliate Marketing ist auch unter dem Begriff ‘Associate Partner Programs’ bekannt. Es beschreibt im Internetbereich ein relativ neues Marketing- und Vertriebskonzept. Bei diesen Programmen ist die Er\u00f6ffnung neuer Vertriebskan\u00e4le \u00fcber Partner-Websites, in der Regel auf Basis von Provisionszahlungen, grundlegend, wie auch das Empfehlungsprinzip der Partner-Werbung. Der Partner, der sog. Affiliate, schaltet auf seiner eigenen Website Werbung f\u00fcr Produkte oder Dienstleistungen eines oder mehrerer anderer Unternehmen (Anbieter oder Merchant). F\u00fcr jede erfolgte Transaktion erh\u00e4lt er eine Werbe-Provision.<\/p>\n","protected":false},"excerpt":{"rendered":"

Affiliate Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3561","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nAffiliate Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Affiliate Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/affiliate-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/affiliate-marketing\\\/\",\"name\":\"Affiliate Marketing - 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