{"id":3530,"date":"2022-03-18T14:09:24","date_gmt":"2022-03-18T13:09:24","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/ad-recall\/"},"modified":"2022-03-18T14:09:24","modified_gmt":"2022-03-18T13:09:24","slug":"ad-recall","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/ad-recall\/","title":{"rendered":"Ad Recall"},"content":{"rendered":"<p>Ma\u00df f\u00fcr die Werbeerinnerung, in diesem Fall f\u00fcr Werbeanzeigen. Dabei  kann die Erinnerung an die Werbung in gest\u00fctzter Form (aided recall) durch die Bereitstellung von Erinnerungshilfen (z.B. Liste von Markennamen) oder in ungest\u00fctzter Form (unaided recall) durch das Weglassen von Erinnerungshilfen erfolgen. Als Synonym f\u00fcr Ad Recall wird in vielen Studien die Bezeichnung Ad Awareness verwendet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Recall<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3530","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Recall - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/ad-recall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Recall - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Ad Recall\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/ad-recall\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ad-recall\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ad-recall\\\/\",\"name\":\"Ad Recall - 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