{"id":3514,"date":"2022-03-18T14:09:23","date_gmt":"2022-03-18T13:09:23","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/account-management\/"},"modified":"2022-03-18T14:09:23","modified_gmt":"2022-03-18T13:09:23","slug":"account-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/account-management\/","title":{"rendered":"Account Management"},"content":{"rendered":"<p>Account-Management beinhaltet eine umfassende Kundenbetreuung, wobei ein Account  f\u00fcr einen einzelnen Kunden steht. Durch das Account-Management soll der langfristige Ausbau der Gesch\u00e4ftsbeziehungen mit den bestehenden Kunden sowie die Gewinnung von Neukunden und die Sicherung der lokalen Marktn\u00e4he gew\u00e4hrleistet werden. F\u00fcr die umfassende Kundenbetreuung sind sog. Account-Manager verantwortlich, die sich um die spezifischen Belange und Interessen eines Kundensegments oder eines einzelnen Kunden k\u00fcmmern und ihn und seine Anforderungen im Unternehmen vertreten. Ziel ist die Optimierung der Prozesse sowie die Ergebnisverbesserung bei den Kunden. Die Account-Manager bilden so die Schnittstelle der Kunden zum Unternehmen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Account Management<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-3514","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account Management - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/account-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Management - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Account Management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/account-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/account-management\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/account-management\\\/\",\"name\":\"Account Management - 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